Sunday, 3 March 2013

Spas and salons need retail design - Ignite Retail

Retail design guru Paula Dowie is using her vast experience of department store merchandising working with some of the world’s leading consumer beauty brands, to transform sales of products and treatments in the ever-expanding spa and salon sector.

This is an area which has so much untapped potential,” says Paula, Managing Partner at Ignite Retail Design. “There is an enormous opportunity for owners to really maximise their retail sales. Their overheads are already paid for, so designing the retail displays in a way which their clients will engage with is an easy way of boosting the spa’s or salon’s profits for comparatively little cost. There is little point in re-inventing the wheel, we have been working for years in this sector and we know what it takes to make it happen.”

With a string of successful spa and salon Design & Project Management contracts already completed, both in the UK and overseas, Paula is intent on moving forward with progressive companies in the business.

Now is the time to really compete for sales, she says. “It is not just a question of creating beautiful environments, our architecture has to actively sell and everything we do supports that premise. That means that the therapist must feel comfortable in the environment in which she works and empowered to sell product and treatments; brands must be given the prominence they need to realise their sales potential across all outlets and clients must feel they can browse, test and explore the retail offering.
Sometimes this requires a great deal of work and on other occasions we can simply critique operations and suggest quite minor improvements, but the sales figure results are often fantastic.”

To see how Ignite Retail Design can help your business, visit or phone Paula on
020 8875 2341

Don't forget to check out in store design services.

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