Retail design guru Paula Dowie is using her vast experience of department
store merchandising working with some of the world’s leading
consumer beauty brands, to transform sales of products and treatments
in the ever-expanding spa and salon sector.
“This
is an area which has so much untapped potential,” says Paula,
Managing Partner at Ignite Retail Design. “There is an enormous
opportunity for owners to really maximise their retail sales. Their
overheads are already paid for, so designing the retail displays in a
way which their clients will engage with is an easy way of boosting
the spa’s or salon’s profits for comparatively little cost.
There is little point in re-inventing the wheel, we have been working
for years in this sector and we know what it takes to make it
happen.”
With
a string of successful spa and salon Design & Project Management
contracts already completed, both in the UK and overseas, Paula is
intent on moving forward with progressive companies in the business.
“Now
is the time to really compete for sales, she says. “It is not just
a question of creating beautiful environments, our architecture has
to actively sell and everything we do supports that premise. That
means that the therapist must feel comfortable in the environment in
which she works and empowered to sell product and treatments; brands
must be given the prominence they need to realise their sales
potential across all outlets and clients must feel they can browse,
test and explore the retail offering.
Sometimes
this requires a great deal of work and on other occasions we can
simply critique operations and suggest quite minor improvements, but
the sales figure results are often fantastic.”
To
see how Ignite Retail Design can help your business, visit
igniteretail.com or phone Paula on
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