Sunday, 3 March 2013


The essence of this design-whether a podium or wall unit- is to display all the fragrances together horizontally, ensuring the best opportunity for the shopper to test all the fragrances.
This display presents a more unconventional column design with 3 meter high and 250mm wide customised screens, featuring 3 testers on each side-creating high brand visibility for transgender shoppers in a competitive environment.
The displays are currently on a 3 month test to establish the true ROI in 16 stores in Germany – however staff in the trial stores are very excited about the increased level of activity of sales – and it is highly likely that the planned global roll-out will go ahead for Oct, Nov, Dec 2012.

IgniteDesign’s Managing Partner, Paula Dowie, says
We have created Breakthrough designs for this category, using a combination of design and technology. Too often all we see in-stores are randomly placed screens, with non-specific footage – whereas we think it is important that the technology is part of the overall in store design and the content message should enhance the shopper’s brand experience.”

Visit our website for more information on retail design.

No comments:

Post a Comment