Saturday, 23 February 2013

Gucci High Tech Tester - Ignite Retail

Many brands are now considering technology as part of their in-store design and customer experience.
However, at ignite retail, we think it is important for the technology to be an holistic PART of the display not just be a screen on a wall.
Creating captivating brand movies to attract customers and integrating technology to reward them, we enhanced the customers’ brand experience of the Gucci fragrances.

It’s been a pleasure working with you - I just love the chase of the consumer insight, and working to bring about a genuine breakthrough has been a super journey.  

Check out our blog for more interesting news on retail design.

Maintain, revitalise, disrupt & deliver with Ignite Retail



Our site planning experts will adapt and translate your aligned in-store design guidelines to create functional & flowing floorplans for any new site.  We have done this for brands in most department stores around the world. So we can help you to be innovative even when the rules suggest you cannot.


If your brand needs refreshing and expert design, we will renew your in-store brand values & equity with imaginative, creative & strategic retail environment concepts. Our designs will reflect your brand perfectly, inspiring buy-in from the store and the shopper.


Your in-store design may be working quite well, but you know some additional commercial interior design will drive additional brand awareness and sales.
So using your existing brand DNA, we will create some innovatively disruptive dimensions to ensure your brand stays fresh and competitive in the retail environment


Seamless, detailed, premium-quality bespoke manufacturing & installation capability – ensuring precision, on time, on budget.

Get in touch with our retail design experts or visit


Going into the Harrods Apothecary Hall, Japanese niche brand Paul & Joe asked us for retail design help to enhance their premium cosmetics.

With so many current skus and new skus frequently being introduced, the challenge was to create and design a unit not only for a small space, but to be fitted on top of a standard Harrods unit.
So we designed category areas with stages to hero products.  The result: Customers love to stop & test the lovely products and the Paul & Joe beauty consultants find it easy to use to help customers – a win, win!

Annie Bruce, Paul & Joe. say:
Ignite Design are highly creative & resourceful designers.  Given the no of skus Paul & Joe consistently have to merchandise, and the comparative size of our site at Harrods, Ignite did a great job of designing our unit to present our cosmetics in an accessible way for customers to browse & test.  They design from the customer viewpoint, so create maximum impact for our brand.  We are delighted with their strategic creativity and positive on time, on budget response.

Contact us + 44 (0) 20 8875 2341 for more information on in store design services.