Niche brands seemingly constrained by tight budgets need not be backed into a corner when it comes to commissioning creative product merchandising in store, says retail design guru Paula Dowie, Managing Partner of Ignite Retail Design.
“We love the challenge of helping smaller brands punch above their weight,” says Paula. “While retail space in departments stores is at a premium, creativity and flexibility are what Ignite Retail Design is renowned for and our approach, tailored and affordable, puts the customer & product joint first, making the available sales area work as hard as it possibly can and disrupting habitual shoppers” says Paula.
In store all brands compete on the same playing field and this means each has to win its share of business by the power of its instore design, visual merchandising and practical ergonomic design. Ignite’s work for companies including Paul & Joe in Harrods and Selfridges, demonstrates how within a relatively small space a premium proposition can be expertly promoted and full provision can be made to support high numbers of sku’s, frequently changing promotions and the work of consultant staff.