In the sixties in London, trendy Carnaby Street is suffering economic downturn. This also resulted in well known brands going under economic stress.For seasonal celebrations such as christmas, halloween, many shops go for original pop ups ideas that persuade customers in the shop.
" Now an increasing number of new small businesses are fuelling a pop-up shop boom. In one empty unit in Richmond, south-west London, where there was room for six retailers, 80 different pop-up shops opened in the space of just five months."
Read More how pop ups can help retail stores to face the financial curb.