Sunday 2 June 2013

Shopper Research - Retail Design Benefits

How shopper research understanding can help in retail design benefit?

The shopper research can help brand and other local shop to benefit and have better retail design.
Shopnographies, mystery shopping, face to face interviews and intercepts are usually the most important measures to do shopper research.

It helps to analyse how to improve the actions to make shopper's experience better.

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