IGNITE DESIGN LTD is one of the leading retail design agencies with offices
in London (Head Office) and Beijing.
A
recent design success is the newly opened retail space in Harrods for
the bespoke international silversmith Grant MacDonald and their
exclusive new luxury range - Silver
by Aston Martin.
“Given
the Silver Room is full of shiny metal products predominantly
displayed on black gloss units, the challenge we faced was to create
a real point of difference and make the products the hero. So
firstly, we took our Inspiration
from both art installations and museum displays of rare &
priceless artefacts that give space and gravitas to each individual
object”, says Paula Dowie, Managing Partner at Ignite.
The
finished environment had to “look gorgeous” says Paula. “And
everything we designed had to exude quality. Secondly, it was highly
important to create an environment which would enhance the very shiny
gold & silver products; so we selected materials to perfectly
compliment the expertly crafted products on display. A combination of
depth, dimension, matt lacquered finishes, laminates and the subtle
use of the iconic Aston Martin logo, together with the department’s
generic gold wall backdrop, all come together to present a story of
traditional yet contemporary, highly exclusive craftsmanship.”
“We
created a Simplistic Architectural approach to presenting the
products using modular cubes rather than glass shelves which creates
a more unique display environment and allows merchandising
versatility, says Dominic Plumb, Ignite’s Creative Director.
He
continues “intentionally selected subtle changes in texture and
finish work with the Aston Martin ethos of quality engineering &
style giving visual definition and luxury - while keeping the overall
retail display as a backdrop in order to enhance the silver and
gold products”.
As
well as creating a luxury and fluid environment, the carefully
considered design allowed for manufacturing against a tight budget
and deadline, whilst conforming to the new Harrods environmental
guidelines.
“Our
clients were delighted with our design work and detailed assistance
throughout the manufacturing process,” adds Paula.
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