Ignite’s growing reputation leads to company relocation

Following a successful series of retail design projects completed recently for a growing client base of companies operating across the luxury goods and premium beauty sectors, Ignite Retail Design has relocated its principal design and innovation office to Barnes in South West London.

Having for the last several years been based in the Wandsworth area of London, Managing Partner Paula Dowie felt now was the right time to take the company into a new and highly prestigious location. 

“The move builds upon what has been a very encouraging period for the company,” says Paula. “All of our work comes through recommendation and so we have been thrilled to have worked over recent months with some of the biggest names in luxury retailing, as well as some of the internationally best known beauty and drinks firms, world leaders like Harrods, Grant Macdonald, Procter & Gamble, Lancôme Parim, Heineken and Drambuie.”

Ignite Retail Design is now based at 15 Church Road, London SW13 9HE.

To find out more about Ignite Retail Design’s creative and flexible approach to all design and retail promotional work contact Paula Dowie direct on 020 8876 7972 or email her at paula.dowie@igniteretail.com.

ZEISS focuses on Manchester lens wearers

Mancunian wearers of contact lenses and glasses will find it almost impossible to ignore the health and performance advantages of asking their opticians for ZEISS lenses as a result of a multimedia campaign created by Ignite Retail Design.

Using Manchester as a test bed, ZEISS approached Ignite Retail Design to create a consumer campaign that would explain the health and performance benefits of specifying professionally engineered eyewear from a world-leading manufacturer.

Ignite Retail Design’s objective is to generate awareness for ZEISS lenses at its point of sale and in media inhabited by its key consumers. The communication challenge is explained by Paula Dowie, Managing Partner, Ignite Retail Design. “Generally people are only focused on selecting the frame and completely leave the decision of the lens to the optician. However, when you think that you only have one pair or eyes and just how precious they are – being more aware of the type of lens is extremely important!

“So we have created and executed an external media campaign and in-store point of sale support aimed at getting people to think about their lenses and to ask specifically for ZEISS lenses to get the best from their specs.”

The message is being conveyed by high-profile 48 sheet and 6 sheet posters around Manchester and in the Arndale shopping centre, lead and mid-page banners on strategic websites accessible by PC’s, laptops and mobiles, plus a cinema commercial produced by the design company.

To further explore Ignite Retail Design’s creative and flexible approach to all in store design and retail promotions, contact Paula Dowie direct on 020 8876 7972 or email her at paula.dowie@igniteretail.com.

In Store Design - Ignite Retail

IN-STORE COMMUNICATION

Ignite Retail's 75% of purchase decisions are made in-store.  Which is why Brand communication in store is particularly crucial because it takes place at a pivotal stage in the journey towards the brand purchase decision, with the ultimate goal being to influence that decision.

However, the store actually plays a very different role in relation to brand communication. While the consumer is exposed to holistic, multi-layered communication which accumulates over time, shopper exposure is rapid and transitory, relying heavily on visuals and symbols.

As such, it is no surprise that consumer communication is used to create brand equity with consumption needs defining a brand’s positioning and communication route. In addition however, shopper communication can be used to elicit and support that brand equity. In this instance, the key task is to identify the best connection points to trigger a consumer response.

In store touch points

Many types of shopper communication are available to support the brand in store: POS signs, displays, in-store design etc and these are unique to retail.

As well as facilitating the search and selection process, shelf space, placement and signage can all play a role in positioning and supporting the brand.

And of course, the pack itself is a vital brand connection point. It plays an important but quite different role for consumer and shopper. For the consumer, it is integral to consumption. For the shopper, it is integral to communication, driving awareness and visibility, triggering brand identity and communicating specific messages.

In order to optimise brand performance, it is crucial to select the right contact points in store and maximise the brand connections which take place. To achieve this, one must understand how to:
- ensure shoppers actually look at a brand and its communication
- harness shopper behaviour
- motivate shoppers to buy

What is clear is that in-store communication will become increasingly crucial for brand success and that considering this from early stage product development will become a priority.

Contact Paula Dowie, owner of Ignite Retail, for more information on in-store design and retail design.

Improve In-Store Design Experience with Ignite Retail

Ignite Retail, one of the most upcoming company of the UK, helps to improve your in store design which would lead to increase in the number of repeat customers. Paula Dowie, owner of Ignite Retail, has many years experience in in store and retail designing. For all the clients, financial plans are in proper control when in store designing is carried out.

- All shops should focus on products to keep more and more customers in the store.

- For all retail stores, the website is a key point to draw more customers in. Therefore, it is necessary to spend immese time on your website.

- One of the biggest design mistakes that retail store generally makes is that they fill their window with posters and other promotional displays which makes it impossible for anyone to see inside. Your window is your biggest showcase and therefore, its not advisable to put too many posters as potential customers won't know where to look.

- Making your store attractive will make customers stay inside the store for longer.

Visit IgniteRetail.com for more information on conceptual designing.

Checklist for effective instore design

Are you plaaning to open a new store or redesign your retail store? The in store design is a key factor of success for all retail stores. It helps entice customers and make them purchase from your store. There are other factors which aid the success of store are maketing and advertising.
 
Effective In - Store design Checklist :

• The in store design should have some attractive theme that reflects the values of your store.
• Your store layout should be easy to walk around. All the things should be organised so it makes shopping for the customers effortless. Also for your staff to work around the store.
• The space should be used wisely. It shouldn't overcrowd the store as it may dissapoint the customers. All the retail products should be categorised efficiently.

Paula Dowie, is the managing director of Ignite Retail, retail design company in the UK. She has been working in this field for many years and designed high end retail store for many big brands. She belives implementing an effective in store design requires team of professionals.

 

Get in touch with us. We will assist you with conceptual designing of your store.

Benefits of Retail Design - Ignite Retail

There is an old saying "You never get a second chance to make first impression". Retail design is fundamental to any business or retail store. When a customer first visits you, he gains confidence in you and your product by the time spent on the retail design. It leaves a significant impact on the customers. For every business or retail store, customers' perception is important and should not be ignored. By spending prominent time and energy on in store design, really aids to make customers for lifetime and improves instant purchasing.

At Ignite Retail, we understand the importance of retail design. Also, we provide conceptual design service to make shopping experience memorable for your customers.

Some retail store owners are confused whether to spend less on retail designing and save overheads and other expenditures. However, retail designing and shop lighting is something that will encourage customers to spend more time in your store which might lead to purchasing. If the store looks appealing, customer wants to spend more time.
 

So, to improve purchasing of your goods, it is important to have right retail design.

Visit igniteretail.com for more information.

Ignite Design work for Clients

Identifying & Simplifiying the brand message and speaking to the consumer in the right tone is of paramount importance. Success of the brand is reliant on the customer getting the message as quickly as possible.

At Ignite Retail, we have clients coming to us with their in-store issues / problems / needs and being able to work through them strategically to find the best solution which works well for the business model and the end-consumer.

Our Clients :

Dior
Marks & Spencer
Tesco
System Professional
Asda
Harrods
Lancome

And many more. List of our clients is never ending. We strive to give the best and efficient services like retail designing and in store design to our clients. We have also done commercial interior design for many of our clients. Interior designing in the porfessional world is essential to leave a positive impact on the customer.

Do you want to see more retail design work?

Get in touch with us so we can assist you with our services.