Yabu Pushelberg Designs - Latest Design

In Shangai's Times Square, Yabu Pushelberg designed Lane Crawford's new China flagship store. Till date, this is the largest and luxurious retail store designed covering 150,000 square feet land spanning four floors.

The colour scheme that has been chosen is neutral with mild shades of blues and purples, burnt orange.

"Base materials such as English onyx and limestone, chosen for their beautiful grain and warm tones, carry a common element across all four levels, while champagne coloured chain mail cascades down the walls and voids, unifying the vertical space. This motif is further developed into a rain pattern, rendered in specialty paint and mother of pearl, which evolves in mood and scale from floor to floor."

Read more about the Retail Store designing here

It is designed from shoppers view point. Vertical circulation gives an element of surprise to shoppers at every step. Artist Hirotoshi Sawada work is also installed at the counters.

More about Retail Design, get in touch with our retail designing expert Paula Dowie.

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London - World's Leading Retailer

According to new reports, London is world's leading retailer and is a home for more international brands than any other city in the world.

Eric Eastman, executive director, luxury goods & international retailers for CBRE, says, ‘London now attracts more international visitors than any other capital in the world. A flood of brand-hungry overseas shoppers, many from China, has swept into central London. Space demand from luxury and international retailers has moved into hyperdrive as a result.

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At Ignite Design, based in London (UK), we have helped many big brands to set up successful retail brands and running retail stores.

Visit our website for more information on retail design assistance.

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Japonesque - Retail design by Ignite

Ignite recently finished retail design for Japonesque. Completed turn-key solution from concept to installation of 4 sites in just 10 weeks.

Retail Design process:

- Management and production of all graphic applications from light box duratrans through to animated screen content to insure full integration and impact is provided to increase sales..

- Absolute communication with client and store to insure smooth transition from initial ideas to completion, to full satisfaction.

- Integration of all client and store specifications.

- Sourcing of all peripherals including furniture fixtures and lighting.

- Design and realisation of innovative modular product holders and planagrams for shelves and all other product areas including tester tables and Hero shelving.

- Initial floor plans including foot flow and brand visibility through to elevations and full design intent packages.

Contact Paula Dowie, Retail design expert for anything related to design of your retail store

FREE Design Consultation/Critique of in-store brand proposition & existing retail store. Contact Paula Dowie @ + 44 (0) 208 870 3240.

Visit our website for more information on retail design services.

What is Commercial Retail Design ?

Commercial retail design is the core area of Ignite Retail design agency, creating most innovative and high end designs for all the clients to make the most beautiful environments for customers to transact businesses or have shopping pleasure in peaceful and joyful surroundings. Ignite Retail has well trained and most experienced professionals under them with over 20 plus years of expertise in the requisite field. They have great reputation across the globe for cost effective and timely delivery of their projects. Every care and utmost importance is taken to develop eye catching and inimitable design as per the preference of the clients.

The key areas of specialization of Ignite Retail are:

• RETAIL DESIGN
• SALON DESIGN
• SPA DESIGN
• EXHIBITION DESIGN

Please visit our website to know more about our services.
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Ignite Design has moved again!!

Ignite Design has moved to old nest again.

The new address is:

Ignite Design Ltd.
6 Morie Street, Wandsworth
London, SW18 1SL
t. + 44 (0) 208 870 3240

At Ignite, we have helped many famous brands to over come difficult times with the best retail designs for the stores.

Check out our recent work on in store and retail designing:

TESTIMONIAL: 
It’s been a pleasure working with you - I just love the chase of the consumer insight, and working to bring about a genuine breakthrough has been a super journey.  

Don't forget to check out our website for more information on retail designing.

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Saving UK Retail Stores - Ignite Retail

Recently due to economic ups and downs, major retail stores in the UK are going through bad times. Like Jessops, HMV and many more...

Customer attitude needs to be changed to come back in the industry. No one likes to buy expensive products. With the online market growing so fast and everyone having access to internet, it makes shopping very easy for everyone. Hence, for the retail stores, cost cutting is very important to get customer attraction.

Read More here 

Ignite Retail Design is based in the heart of london specialising in retail designs. Helping big brands to improve income and customer base.

Here are some retail design done by Ignite Retail:

Get in touch with us for more information in store design.

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Ignite’s growing reputation leads to company relocation

Following a successful series of retail design projects completed recently for a growing client base of companies operating across the luxury goods and premium beauty sectors, Ignite Retail Design has relocated its principal design and innovation office to Barnes in South West London.

Having for the last several years been based in the Wandsworth area of London, Managing Partner Paula Dowie felt now was the right time to take the company into a new and highly prestigious location. 

“The move builds upon what has been a very encouraging period for the company,” says Paula. “All of our work comes through recommendation and so we have been thrilled to have worked over recent months with some of the biggest names in luxury retailing, as well as some of the internationally best known beauty and drinks firms, world leaders like Harrods, Grant Macdonald, Procter & Gamble, Lancôme Parim, Heineken and Drambuie.”

Ignite Retail Design is now based at 15 Church Road, London SW13 9HE.

To find out more about Ignite Retail Design’s creative and flexible approach to all design and retail promotional work contact Paula Dowie direct on 020 8876 7972 or email her at paula.dowie@igniteretail.com.

ZEISS focuses on Manchester lens wearers

Mancunian wearers of contact lenses and glasses will find it almost impossible to ignore the health and performance advantages of asking their opticians for ZEISS lenses as a result of a multimedia campaign created by Ignite Retail Design.

Using Manchester as a test bed, ZEISS approached Ignite Retail Design to create a consumer campaign that would explain the health and performance benefits of specifying professionally engineered eyewear from a world-leading manufacturer.

Ignite Retail Design’s objective is to generate awareness for ZEISS lenses at its point of sale and in media inhabited by its key consumers. The communication challenge is explained by Paula Dowie, Managing Partner, Ignite Retail Design. “Generally people are only focused on selecting the frame and completely leave the decision of the lens to the optician. However, when you think that you only have one pair or eyes and just how precious they are – being more aware of the type of lens is extremely important!

“So we have created and executed an external media campaign and in-store point of sale support aimed at getting people to think about their lenses and to ask specifically for ZEISS lenses to get the best from their specs.”

The message is being conveyed by high-profile 48 sheet and 6 sheet posters around Manchester and in the Arndale shopping centre, lead and mid-page banners on strategic websites accessible by PC’s, laptops and mobiles, plus a cinema commercial produced by the design company.

To further explore Ignite Retail Design’s creative and flexible approach to all in store design and retail promotions, contact Paula Dowie direct on 020 8876 7972 or email her at paula.dowie@igniteretail.com.

Checklist for effective instore design

Are you plaaning to open a new store or redesign your retail store? The in store design is a key factor of success for all retail stores. It helps entice customers and make them purchase from your store. There are other factors which aid the success of store are maketing and advertising.
 
Effective In - Store design Checklist :

• The in store design should have some attractive theme that reflects the values of your store.
• Your store layout should be easy to walk around. All the things should be organised so it makes shopping for the customers effortless. Also for your staff to work around the store.
• The space should be used wisely. It shouldn't overcrowd the store as it may dissapoint the customers. All the retail products should be categorised efficiently.

Paula Dowie, is the managing director of Ignite Retail, retail design company in the UK. She has been working in this field for many years and designed high end retail store for many big brands. She belives implementing an effective in store design requires team of professionals.

 

Get in touch with us. We will assist you with conceptual designing of your store.

Benefits of Retail Design - Ignite Retail

There is an old saying "You never get a second chance to make first impression". Retail design is fundamental to any business or retail store. When a customer first visits you, he gains confidence in you and your product by the time spent on the retail design. It leaves a significant impact on the customers. For every business or retail store, customers' perception is important and should not be ignored. By spending prominent time and energy on in store design, really aids to make customers for lifetime and improves instant purchasing.

At Ignite Retail, we understand the importance of retail design. Also, we provide conceptual design service to make shopping experience memorable for your customers.

Some retail store owners are confused whether to spend less on retail designing and save overheads and other expenditures. However, retail designing and shop lighting is something that will encourage customers to spend more time in your store which might lead to purchasing. If the store looks appealing, customer wants to spend more time.
 

So, to improve purchasing of your goods, it is important to have right retail design.

Visit igniteretail.com for more information.

Ignite Design work for Clients

Identifying & Simplifiying the brand message and speaking to the consumer in the right tone is of paramount importance. Success of the brand is reliant on the customer getting the message as quickly as possible.

At Ignite Retail, we have clients coming to us with their in-store issues / problems / needs and being able to work through them strategically to find the best solution which works well for the business model and the end-consumer.

Our Clients :

Dior
Marks & Spencer
Tesco
System Professional
Asda
Harrods
Lancome

And many more. List of our clients is never ending. We strive to give the best and efficient services like retail designing and in store design to our clients. We have also done commercial interior design for many of our clients. Interior designing in the porfessional world is essential to leave a positive impact on the customer.

Do you want to see more retail design work?

Get in touch with us so we can assist you with our services.

Our Clients - Ignite Retail

Ignite Retail is UK's one of the prominent company providing retail design and in store communication. At Ignite, all the efforts are made to give the maximum benefit to the client with the services.

We have worked with :

Dior
Olay
Wella
D&G
P&G
Lancome

TESTIMONIALS: 
" It’s been a pleasure working with you - I just love the chase of the consumer insight, and working to bring about a genuine breakthrough has been a super journey.  "

"Very happy with your retail designers. Very professional attitude"

Read More here

Check out our clients and retail design services they have received.

CORE RETAIL PRINCIPLES - Ignite Retail

CORE RETAIL PRINCIPLES

We believe that Retail Design is the first key point of impact, where consumers will decide whether or not to buy. 

The past 3 years have been tough in retail, so every £, $, € invested is crucial.  

We think it is vital that the Retail Design Principles are worked to the core to ensure the best opportunity for customer engagement in your retail environment. 

Be better than the competition. Avoid the predictable. 

We are constantly developing new techniques for maximizing your retail space.  We do this in line with our continued Shopper Psychology research, to achieve that maximum impact at the first decision point.

Don't forget to check out Igniteretail.com if you need professional help with retail design or in store design.

Ignite Retail on BBC

Ignite Retail, is one of Uk's leading retail design agency, has designed retail environments for many top brands in the UK.

Paula Dowie, owner of Ignite Retail featured in BBC to share views on improving shoppers experience.

Brands are constantly fighting to get your attention and keep it. One new approach is "retail theatre".
It's about surprising the shopper and giving them an experience, says Paula Dowie, managing partner at retail design agency Ignite Design.

"Good retail design is about disrupting the consumer's thinking, getting them to notice you and making them linger for longer," she says.

In the crowded perfume market that's hard. People usually stop, spray and move on in a matter of seconds. Now luxury brands like Gucci are using the eye-tracking technology to keep their attention.
Digital screens behind display stands are activated when a perfume bottle is picked up, flashing images to seduce you. Eye-tracking systems are fixed into screens to gather data so the images can be personalised. And it's all done a matter of seconds.
"Certain software programs can gather huge amounts of data on you almost instantly," says Dowie. 
"Age, gender, what you're looking at - that sort of thing. If you're a young women or a middle-aged man, images are then flashed up that will appeal to you."
As the technology becomes more widely available it will filter down to High Street shops, she adds. 

Click here to see more information on retail design services

NEW LASH BAR SHAKES UP SOHO - Ignite Retail

Wanting an exclusive and experiential environment, the UK’s leading Lash experts, Lash Perfect,  asked us to design their new flagship lash & brow bar in the heart of Soho.

The Lash Bar has been carefully designed to create the ultimate industry renowned experience.  A gorgeous environment, the flagship spans nearly 900sq ft, over three floors and boasts four luxe treatment areas, decadently designed for the privacy and comfort of clients.

Sitting prominently amongst the eclectic boutiques and coffee houses within the back streets of Carnaby, the Lash Perfect Lash Bar’s dreamy blue and white exterior attracts tourists, locals and VIPS. Inside, a boudoir of rich aqua marines, soft lighting and luxurious velvety textures creates the exclusive haven.

Read More here

 Ignite Retail | Retail Design Services

Brands only benefit from seamless integration of technology

Retailers and brand owners must never lose sight of the fact that there are only three reasons to use technology in store: to drive product sales, improve customer communications and enhance brand image.

It is the job of the visual merchandiser to seamlessly integrate technology into the brand proposition and this according to retail guru Paula Dowie, Managing Partner of Ignite Retail Design, requires as much creative thought as all other elements of counter design.

“We are all excited about where technology could take retailing but we cannot afford to stand back and admire it simply for what it is,” says Paula. “It can therefore never be a question of just putting a screen on a wall and thinking job done. Instead the use of technology can only be justified where it adds value to a specific retail sales operation.

“This fits in very well with my ‘aisle to armchair’ approach to retail design,” continues Paula. “By this I mean that a customer’s expectations of a brand are sustained throughout the communication process. The relevance of the high-tech visual images contained with a TV commercial, for instance, must also be translated into the brand environment in-store to ensure there is no disconnect at any stage of a customer’s experience.”

Having over 20 years experience working with leading international brands, multiple retailers and top spas including L’Oreal, Procter & Gamble, Selfridges, Marks & Spencer and Urban Retreat,as well as developing the retail businesses of niche products and independent salons, Paula and her team at Ignite have a thorough understanding of what works in store.

To see how Ignite Retail Design creative and flexible approach together with its record of delivering above expectation, has turned many of the world’s leading beauty product retailers, improving in-store designs and brands into their customers, visit igniteretail.com or

contact Paula Dowie direct - T: 020 8875 2341 E: paula.dowie@igniteretail.com

Five Minutes With...Your Beauty Assistant - Ignite Retail

Five Minutes With... is a new series of interviews on yourbeautyassistant.com with leading personalities from across the industry.

The objective is to obtain the views from top people in the business about what they feel about the industry, what excites them about their companies and brands and what is important to them in their personal lives (causes, charities, friends, politics, arts luxuries etc).

So if someone spent five minutes with the interviewee they would leave with a good understanding of why they have been so successful and what kind of person they are.

The questions are not published, only the answers in the form of a statement

The answers - or each statement - should be brief: one, two or a maximum of three sentences.

 

The questions below are not in any order and it is not mandatory to answer all or any of them; instead, should he or she wish, the interviewee can pen their own profile of themselves by answering (in statement form) their own questions.

The ‘interview’ will be prefaced by a short introduction written by yourbeautyassistant.

Visit Igniteretail.com for more information on retail design or in store communication.

‘TESTING SIMPLICITY’ - Ignite Retail

‘TESTING SIMPLICITY’

The essence of this design-whether a podium or wall unit- is to display all the fragrances together horizontally, ensuring the best opportunity for the shopper to test all the fragrances.

‘DISRUPTOR TOWER’

This display presents a more unconventional column design with 3 meter high and 250mm wide customised screens, featuring 3 testers on each side-creating high brand visibility for transgender shoppers in a competitive environment.

The displays are currently on a 3 month test to establish the true ROI in 16 stores in Germany – however staff in the trial stores are very excited about the increased level of activity of sales – and it is highly likely that the planned global roll-out will go ahead for Oct, Nov, Dec 2012.

IgniteDesign’s Managing Partner, Paula Dowie, says

“We have created Breakthrough designs for this category, using a combination of design and technology. Too often all we see in-stores are randomly placed screens, with non-specific footage – whereas we think it is important that the technology is part of the overall in store design and the content message should enhance the shopper’s brand experience.”

Visit our website for more information on retail design.

Spas and salons need retail design - Ignite Retail

Retail design guru Paula Dowie is using her vast experience of department store merchandising working with some of the world’s leading consumer beauty brands, to transform sales of products and treatments in the ever-expanding spa and salon sector.

“This is an area which has so much untapped potential,” says Paula, Managing Partner at Ignite Retail Design. “There is an enormous opportunity for owners to really maximise their retail sales. Their overheads are already paid for, so designing the retail displays in a way which their clients will engage with is an easy way of boosting the spa’s or salon’s profits for comparatively little cost. There is little point in re-inventing the wheel, we have been working for years in this sector and we know what it takes to make it happen.”

With a string of successful spa and salon Design & Project Management contracts already completed, both in the UK and overseas, Paula is intent on moving forward with progressive companies in the business.

“Now is the time to really compete for sales, she says. “It is not just a question of creating beautiful environments, our architecture has to actively sell and everything we do supports that premise. That means that the therapist must feel comfortable in the environment in which she works and empowered to sell product and treatments; brands must be given the prominence they need to realise their sales potential across all outlets and clients must feel they can browse, test and explore the retail offering.

Sometimes this requires a great deal of work and on other occasions we can simply critique operations and suggest quite minor improvements, but the sales figure results are often fantastic.”

To see how Ignite Retail Design can help your business, visit igniteretail.com or phone Paula on

020 8875 2341

Don't forget to check out in store design services.

Restricted space excites Ignite’s creativity

Niche brands seemingly constrained by tight budgets need not be backed into a corner when it comes to commissioning creative product merchandising in store, says retail design guru Paula Dowie, Managing Partner of Ignite Retail Design.

“We love the challenge of helping smaller brands punch above their weight,” says Paula. “While retail space in departments stores is at a premium, creativity and flexibility are what Ignite Retail Design is renowned for and our approach, tailored and affordable, puts the customer & product joint first, making the available sales area work as hard as it possibly can and disrupting habitual shoppers” says Paula.

In store all brands compete on the same playing field and this means each has to win its share of business by the power of its instore design, visual merchandising and practical ergonomic design. Ignite’s work for companies including Paul & Joe in Harrods and Selfridges, demonstrates how within a relatively small space a premium proposition can be expertly promoted and full provision can be made to support high numbers of sku’s, frequently changing promotions and the work of consultant staff.

To see how Ignite Retail Design can assist your commercial interior design, visit igniteretail.com or email at paula.dowie@igniteretail.com

In Store Design services by Paula Dowie