London - World's Leading Retailer

According to new reports, London is world's leading retailer and is a home for more international brands than any other city in the world.

Eric Eastman, executive director, luxury goods & international retailers for CBRE, says, ‘London now attracts more international visitors than any other capital in the world. A flood of brand-hungry overseas shoppers, many from China, has swept into central London. Space demand from luxury and international retailers has moved into hyperdrive as a result.

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At Ignite Design, based in London (UK), we have helped many big brands to set up successful retail brands and running retail stores.

Visit our website for more information on retail design assistance.

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Importance of interior design for a retail store

A good retail design is not by chance.  It requires research, understanding, experience and constant evaluation.  An appropriate design attracts to the mind and the heart and it increases customers preferences.  We believe interior design of a retail store is the creation of visual signals that convey what a brand stands for and distinguishes it in people's memory.

The interior design of retail store creates the constraints of overall design often the spaces already exists and have had many prior uses.  It is at this stage logistics must be determined, structural features like columns, stairways, ceiling heights, windows and emergency exists all must be fractured into the final interior design.  In retail all the available space must be utilised and have a purpose.

The floor plan creates the circulation which is very important in in store design because it ensures that the consumer moves through the store from front to back guiding them to important displays and in the end to the cashier.  

6 basic retail design insight:

i) Straight Plan - This plan devise transitional areas from one part of the store to the other by using walls to display  merchandise.  It also leads the consumer to the back of the store.  This design can be used for a variety of stores ranging from Pharmacies to Apparels.  

ii) Pathway Plan -  This is most suitable for large stores that are single level.  In this plan, there is a path that is unobstructed by shop fixtures.  This smoothly guides  the consumer through to the back of the store.  This is well suited for Apparel department stores, as the clothes will be accessible.

iii) Diagonal Plan -  Diagonal Plan utilises perimeter design which cause angular traffic flow.  The cashier is in a central location and easily accessible.  This plan is most suited for self service retail store.  

In interior design of a store once the overall structure and circulation of space has been determined, the atmosphere and thematics of the space must be created through lighting, sound, material and visual branding.  These interior design elements have the greatest  impact on the consumer and thus the level of productivity that could be achieved.

Visit ignite design for more information on retail design services.

How commercial retail design can benefit retail stores?

Commercial Retail Design

Shopping Ambience

An ambience where shopping is a delight and wonderful experience. It is a a high end sophisticated atmosphere to soothe the senses and create a feeling of joyfulness and peaceful time spent for good quality time with friends, relatives and colleagues. It is the latest trend in creating a clean space for enjoyable shopping experience. For example, a bookstore requires ample shelves to accommodate several books on different topics under various subjects. A clothing space requires wide area for the goods and products to be displayed in eye catching manner.

Interior Decoration

Interior design plays a vital role in the elevation of the product or goods that are displayed for the customer to get a better feel of the goods in an attractive context. The managing of positions for attractive lighting and the type of lights with different colour shades is what retail designing all about. The architecture and the emphasis on merchandise promotional sales is the high point of a good interior design given to a shopping mall and the several stores that are a part of it.

Large Window Spaces

The billboards play an important role in drawing the shoppers into the showroom. The attractive display with the latest eye catching colours used in them is an added asset to any conceptual design space. The employment of large windows as spaces of advertising the goods in a wide angle display is the catch point that gives the buyer an idea of what is inside the store and persuades them to enter the mall and enjoy a productive purchasing solution. 
 

Shopping Centre

The first name given to a commercial shopping space is the shopping centre. The idea of commercial retail design began with the intent of benefiting suburban families. Later, it developed into boutiques where clothing and fashion footwear were sold along with inner garments and make up kits. The increase in jobs and pay packets increased the spending capacity of the consumer that ushered a new era of retail design shopping spaces across the globe. 
 

Internet Marketing

The World Wide Web threw the doors open enticing the shopper to do shopping with the click of a button by saving much time and easy access to several latest brands and designs in various parts of the world. Thematically, commercial retail design entered the domain of internet marketing even for non-conventional products where retail design can be used in a profitable manner. The successful circulation of business where design concepts are given a new look from time to time is the requisite for a good merchandise purchase with a complete satisfying shopping thrill and excitement. The key to any commercial space success is the natural lights that complement the interiors. 

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What is Retail Design?

Retail design is a commercial discipline that mixes various distinct fields of expertise together in the construction of retail space and design. It is a specific interior design and practice of architecture; nevertheless it incorporates components of ergonomics, industrial design, interior decoration, graphic design, and advertising.

The following are the six basic circulation plans and store layouts that all furnish a different experience:

1. Straight plan: It divides transitional areas from one part of the store to the other by utilising walls to display merchandise. It leads the user to the back of the store. This design can be utilised for a variety of stores ranging from pharmacies to apparel.
2. Pathway plan: It is most suitable for large stores that have single stage. In this plan there is a path that is unobstructed by shop fixtures, this smoothly guides the user all around the store.
3. Diagonal plan: It uses perimeter design which causes angular traffic flow and the cashier is in a central location and easily available. This plan is most suited for self service retail stores.
4. Curved plan: It aims to make an intimate environment and there is an emphasis on the structure of the space including the walls, ceiling and a corner this is achieved by creating the structure curved and is increased by circular floor fixtures.
5. Varied plan: In this plan attention is drawn to particular centre areas, in addition to having storage areas that line the wall. This is best suited for jewellery and footwear retail stores.
6. Geometric plan: It utilises the racks and the retail floor fixtures to make a geometric floor plan and circulation movement. By letting down parts of the ceiling certain areas can make defined retail spaces and this is well suited for appeal stores.

Visit Ignite Retail for assistance with your commercial retail designs.

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Retail Design for Big Brands - Ignite Retail

Ignite Retail is a retail design company and has a team of professionals who are dedicated towards retail designing. It is one of the best retail design agency in London. Ignite has worked with many brands like Marks & Spencer, Paul & Joe, Dior, Gucci, Harrods, Diageo, Olay and many more.

Here is a some of the retail design work:

TESTIMONIAL:

Ignite Design are highly creative & resourceful designers.  Given the no of skus Paul & Joe consistently have to merchandise, and the comparative size of our site at Harrods, Ignite did a great job of designing our unit to present our cosmetics in an accessible way for customers to browse & test.  They design from the customer viewpoint, so create maximum impact for our brand.  We are delighted with their strategic creativity and positive on time, on budget response.

Annie Bruce, Paul & Joe.

Visit our website for more information on in-store design.

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3D Visuals and Tech Drawings - Retail Design

Ignite Retail, a retail design agency, has done professional in store designing for many big brand and retail store.

3D Visuals and Tech drawings are used to bring conceptual design to realistic design.

Our 3d visuals really bring to life the design concept in a photo-realistic way.

Whether it’s your product, your store environment, an interior environment or whatever – we can create 3d visuals which really show the detail of what you need.  This is especially useful if you are trying to elevate your brand to a better in-store position: the retailer can quickly see and evaluate your proposition based on the high quality and accuracy of our 3d visuals.

TECH Drawings

Floor Plans

The floor plan design of a site is essential to the customer flow and to your business objective.

Our site planning experts, in London & Beijing, can deliver your DNA  across any site globally.  We know most department stores around the world,  so we can help you to be innovative even when the rules suggest you cannot.  We  will adapt your in store designs to  deliver the best execution for your brand in any given environment.

Elevations

Our technical experience and expertise means we can create Technical Drawings Elevations of the design detail for costing & construction . 

Just get in touch with us to see how we can help.

ZEISS focuses on Manchester lens wearers

Mancunian wearers of contact lenses and glasses will find it almost impossible to ignore the health and performance advantages of asking their opticians for ZEISS lenses as a result of a multimedia campaign created by Ignite Retail Design.

Using Manchester as a test bed, ZEISS approached Ignite Retail Design to create a consumer campaign that would explain the health and performance benefits of specifying professionally engineered eyewear from a world-leading manufacturer.

Ignite Retail Design’s objective is to generate awareness for ZEISS lenses at its point of sale and in media inhabited by its key consumers. The communication challenge is explained by Paula Dowie, Managing Partner, Ignite Retail Design. “Generally people are only focused on selecting the frame and completely leave the decision of the lens to the optician. However, when you think that you only have one pair or eyes and just how precious they are – being more aware of the type of lens is extremely important!

“So we have created and executed an external media campaign and in-store point of sale support aimed at getting people to think about their lenses and to ask specifically for ZEISS lenses to get the best from their specs.”

The message is being conveyed by high-profile 48 sheet and 6 sheet posters around Manchester and in the Arndale shopping centre, lead and mid-page banners on strategic websites accessible by PC’s, laptops and mobiles, plus a cinema commercial produced by the design company.

To further explore Ignite Retail Design’s creative and flexible approach to all in store design and retail promotions, contact Paula Dowie direct on 020 8876 7972 or email her at paula.dowie@igniteretail.com.