Saturday, 30 November 2013

Retail Design boost sales - Ignite

The increase in retail sales depends mostly on the conceptual retail design of the stores. An ideal retail store design is that portrays a well lit ambience with colourful lights and attractive background. The new and in vogue retail design consist of the following parameters:
  • Architecture
  • Furniture and Fixtures
  • Flooring
  • Lighting
  • Graphics
  • Visual Merchandising
Designing of a successful store with unique architecture, lighting highlights the ideas, which being replicated by every shopping mall to drive in foot traffic today.







Wide Circulation Space


The circulation space though limited in certain stores is made to appear bigger and wider with retail design coming to the fore. The impact is dramatic as it offers the customer ample room to make the choice in an instant. In this way the productivity level increases as the goods are sold out in no less time. Natural lights enhances poor visibility in the stores to make an eye catching effect on the client or consumer to make a purchase. 

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Friday, 1 November 2013

How commercial retail design can benefit retail stores?

Commercial Retail Design
Shopping Ambience
An ambience where shopping is a delight and wonderful experience. It is a a high end sophisticated atmosphere to soothe the senses and create a feeling of joyfulness and peaceful time spent for good quality time with friends, relatives and colleagues. It is the latest trend in creating a clean space for enjoyable shopping experience. For example, a bookstore requires ample shelves to accommodate several books on different topics under various subjects. A clothing space requires wide area for the goods and products to be displayed in eye catching manner.
Interior Decoration
Interior design plays a vital role in the elevation of the product or goods that are displayed for the customer to get a better feel of the goods in an attractive context. The managing of positions for attractive lighting and the type of lights with different colour shades is what retail designing all about. The architecture and the emphasis on merchandise promotional sales is the high point of a good interior design given to a shopping mall and the several stores that are a part of it.
Large Window Spaces
The billboards play an important role in drawing the shoppers into the showroom. The attractive display with the latest eye catching colours used in them is an added asset to any conceptual design space. The employment of large windows as spaces of advertising the goods in a wide angle display is the catch point that gives the buyer an idea of what is inside the store and persuades them to enter the mall and enjoy a productive purchasing solution. 
 
Shopping Centre
The first name given to a commercial shopping space is the shopping centre. The idea of commercial retail design began with the intent of benefiting suburban families. Later, it developed into boutiques where clothing and fashion footwear were sold along with inner garments and make up kits. The increase in jobs and pay packets increased the spending capacity of the consumer that ushered a new era of retail design shopping spaces across the globe. 
 
Internet Marketing
The World Wide Web threw the doors open enticing the shopper to do shopping with the click of a button by saving much time and easy access to several latest brands and designs in various parts of the world. Thematically, commercial retail design entered the domain of internet marketing even for non-conventional products where retail design can be used in a profitable manner. The successful circulation of business where design concepts are given a new look from time to time is the requisite for a good merchandise purchase with a complete satisfying shopping thrill and excitement. The key to any commercial space success is the natural lights that complement the interiors. 

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