Going into
the Harrods Apothecary Hall, Japanese niche brand Paul & Joe asked us for
retail design help to enhance their premium cosmetics.
With so
many current skus and new skus frequently being introduced, the challenge was
to create and design a unit not only for a small space, but to be fitted on top
of a standard Harrods unit.
So we
designed category areas with stages to hero products. The result:
Customers love to stop & test the lovely products and the Paul & Joe
beauty consultants find it easy to use to help customers – a win, win!
Annie Bruce, Paul & Joe. say:
Ignite Design are highly creative & resourceful designers.
Given the no of skus Paul & Joe consistently have to merchandise, and the
comparative size of our site at Harrods, Ignite did a great job of designing our
unit to present our cosmetics in an accessible way for customers to browse
& test. They design from the customer viewpoint, so create maximum
impact for our brand. We are delighted with their strategic creativity
and positive on time, on budget response.
Contact us + 44 (0) 20 8875 2341 for more information on in store design services.
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